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January – March 2025

D&AD Newblood

Swiss-Engineered Nothing.

A minimalist, human-centred campaign answering the On brief for D&AD Newblood 2025. "Feel Nothing. To Feel Everything."

Campaign Identity

Motion Design

Web Dev

Creatives

Cassie Muskett

Jacob Bryant

Campaign Video.

The Campaign Video that outlines how we brought On's Story to life through movement to a new generation.

Physical Applications.

Posters that promote the campaign's message: We give you nothing. You bring your everything.

Poster Mockup

In-Store Applications.

Screens that react to your energy, putting you at the center of On's story.

Man Screen Mockup
Women Screen Mockup

Online Applications.

A working website that reacts to the user's input, repeating our message that without the customers, On's story disappears.

View the Site
Website Mockup 1
Website Mockup 2

Social Applications.

Social media posts that promote On's story and the campaign message.

Social media 1
Social media 2

Product Applications.

A shoe box that uses thermochromic ink to react to the user's heat. On's product? Nothing.

ShoeBox 1
ShoeBox 2
ShoeBox 4
ShoeBox 3

Socials

   LinkedIn    Instagram

Contact

   Hello@JacobBryant.Design
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Made with love & coffee☕︎

This website has been carefully designed and developed by myself from scratch. (Find out more here). All work is my own unless stated otherwise. Thank's for stopping by :D

Jacob

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© Jacob Bryant 2026      —             —       Last Updated: 18ᵗʰ Mar 2026