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January – March 2025

D&AD Newblood

Swiss-Engineered Nothing.

A minimalist, human-centred campaign answering the On brief for D&AD Newblood 2025. "Feel Nothing. To Feel Everything."

Campaign Identity

Motion Design

Web Dev

Creatives

Cassie Muskett

Jacob Bryant

Physical Applications.

Posters that promote the campaign's message: We give you nothing. You bring your everything.

Poster Mockup

In-Store Applications.

Screens that react to your energy, putting you at the center of On's story.

Man Screen Mockup
Women Screen Mockup

Online Applications.

A working website that reacts to the user's input, repeating our message that without the customers, On's story disappears.

Website Mockup 1
Website Mockup 2

Social Applications.

Social media posts that promote On's story and the campaign message.

Social media 1
Social media 2

Product Applications.

A shoe box that uses thermochromic ink to react to the user's heat. On's product? Nothing.

ShoeBox 1
ShoeBox 2
ShoeBox 4
ShoeBox 3

Site

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Socials

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Contact

   Hello@JacobBryant.Design
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Made with love & coffee☕︎

This website has been carefully designed and developed by myself from scratch. (Find out more here). All work is my own unless stated otherwise. Thank's for stopping by :D

Jacob

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© Jacob Bryant 2026      —             —       25.03.2026