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January 2024

Concept Project

Rediscover You.

Working on a team with two others, we created a campaign using miniature figures and AI generated art to conquer loneliness using John Lewis' tone of voice.

Campaign Identity

Branding

Creatives

Cassie Muskett

Emma Hopkin

Jacob Bryant

The campaign video.

Click below to find out how this project is helping older people feel less lonely.

The billboards.

Using a miniature world to make a big difference.

Horizontal Billboard 1
Billboard mockup 1
Billboard mockup 2
Vertical poster all
Poster mockup 1
Poster mockup 2

Finding the campaign digitally.

A website take-over with events that older people can go to and connect with others at.

Website mockup

The John Lewis website was redesigned to promote the campaign, with "little meet-ups" as the campaign's solution to helping those lost parents find something new to do in their lives.

Facebook mockup
Instagram mockup

The social media promoted stories and presented the visuals and typography in a beautiful way that would help the campaign bring in more attention.

Staff Uniform.

Expanding the mini-figure world.

Nametag mockup
Nametag image

The presentation.

Final PDF

If you want to see it as a PDF, have a click of the image!

Socials

   LinkedIn    Instagram

Contact

   Hello@JacobBryant.Design
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This website has been carefully designed and developed by myself from scratch. (Find out more here). All work is my own unless stated otherwise. Thank's for stopping by :D

Jacob

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© Jacob Bryant 2026      —             —       Last Updated: 18ᵗʰ Mar 2026