When designing, we took inspiration from real chickens to create the brand elements for Plucked. The brand uses playful cartoon shapes designed from parts of a chicken, while the colours reflect the natural colours of chickens.
We created a custom, working typeface. Starting with a bold impactful typeface, but plucking the corners of each letter to create a playful but impactful typeface. "Plucking" became the primary part of our design language and we used the effect in our animation.
Instagram became our main way to interact with a younger, family-centred audience, which simultaneously allowed for the brand to raise awareness for the mistreatment of chickens.
We created stories and instagram posts that communicated our brand's energy, purpose and mission using plucked's shapes and colours. Alongside the social media content, we created digestable infographics that communicated some of the horrific facts we discovered about the poultry industry.
However, an online presence is only one way of reaching a potential audience. We realised that the chicken owners would also love getting out on adventures, so we created various out-of-home advertisements that we were sure would get people clucking.
We also considered what may arrive with your chicken, and how the brand may continue to interact with the custom after delivery. This meant contact cards, thank you letters, and even the vehicle it may be delivered in.
When it came to presenting our work to the client — in this case the design agency, Public London — we made sure to consider all the small things in our brand that really made us stood out among our piers.
This included custom T-shirts with our logos, a 3D printed chicken that we gave as a gift, and a presentation that left them without any feedback to give us.
When presenting this work, we had to put all our confidence and energy into unveiling the brand as it stood between us and our internship with Public London. Have a look at what we presented by clicking the link to the left.
The plucked team