Click below to get to find out how this project is helping older people feel less lonely.
Using a miniture world to make a big difference.
A website take-over with events that older people can go to and connect with others at.
The John Lewis website was redesigned to promote the campaign, with an explanation, stories and most importantly "little meet-ups" — which was the campaigns solution to helping those lost parents find something new to do in their lives.
The social media promoted stories and presented the visuals and typography in a beautiful way that would help the campaign bring in more attention.
Expanding the mini-figure world.
If you want to see it as a PDF, have a click of the image!