A Sophisticated Brand Identity.

The logomark, wordmark and brand elements that form the brand.

Wordmark Logo diagram Logo diagram

Putting the drinks at the centre.

Creating posters and social media that put the colourful drinks at the centre of the design.

Poster 2 Poster 1
Poster 4 Poster 5

Previous Routes.

After numerous rounds of feedback, we were happy with the above logo. However, it was tricky to get the right balance of sophisticated and playful.

Old Logo 1 Old Logo 3

Finishing up.

The submitted PDF that was sent to the client.

PDF thumbnail

This is the presentation and styleguide that that was sent to the client when the project wrapped up. It showcased the logo, colour scheme and fonts, as well as how to use them and the example posters and social media posts for the client to understand the feel and style of the brand.