How did Sports Factory come to look the way it does?
This rebrand required a minimalistic black and white identity that
would stand out among brands with similar missions.
The logomark has subtle meanings to both sport and religion,
indicating the two primary goals of the charity.
The business needed a new logomark, logotype, shapes and fonts, and
to realise this we considered how the identity might look on
websites and in merchandise
What excited me the most about this project was that it was my first
time working with a client and working outside of uni.
It allowed me to experience what the industry of freelance design
was like and put the skills I have learnt to practice
Making the brand feel more alive and providing various applications using the dot system.
Website mockups using the circle as a framing device and the minimilist black and white colour scheme.
The Final Website
Sports Factory needs to work across various school and team colours.
The brand identity system needed to work with a variety of colours, as this brand could appear on various school gym kits, and we didn't have the option to choose these colours. Therefore, our minimalist black and white approach worked best for any situation that this brand might encounter in the future.
What we presented to the client.
We presented this work to our client, who loved our route and adopted it after a round of revisions. You can have a look at what we presented as a PDF, by clicking the image to the left (this will open in a new tab)